It was the first WYSIWYG computer, and due in large part to PageMaker and Apple's LaserWriter printer, it ignited the desktop publishing revolution, turning the Macintosh from an early let-down into a notable success. italics, bold, shadow, outline) unlike other personal computers of the time. ![]() The Macintosh is credited with popularizing the graphical user interface, and owing to Jobs's interest in typography, it came with an unprecedented variety of fonts and type styles (e.g. Apple soon released the 512K revision with improved performance and an external floppy disk drive. The first Macintosh nevertheless generated cult enthusiasm among buyers and some developers, who rushed to develop entirely new programs for the platform, including PageMaker, MORE, and Excel. Most members of the original Macintosh team left Apple, including Jobs, who founded NeXT after being forced out by CEO John Sculley. Sales initially met projections, but then sputtered due to the machine's low performance, single floppy disk drive (requiring users to frequently swap disks), and initial lack of applications. Upon its 1984 release, the first Macintosh was described as revolutionary by The New York Times. Under Jobs, the Mac grew to resemble the Lisa, with a mouse and a more intuitive graphical interface, at a quarter of the Lisa's price. The initial team consisted of Raskin, hardware engineer Burrell Smith, and Apple co-founder Steve Wozniak Steve Jobs joined in 1981 after being removed from the Lisa team, and was able to gradually take control of the project due to Wozniak's temporary absence from the company following an airplane crash. Raskin named the computer after his favorite type of apple, the McIntosh. Conceived in 1979 by Jef Raskin, the Macintosh was envisioned as an affordable, easy-to-use computer for the masses. Parallel to the Lisa's development, a skunkworks team at Apple was working on another project. However, hampered by its high $9,995 price and lack of available software, the Lisa was commercially unsuccessful. Though the Lisa's graphical user interface was partially inspired by the work of Xerox PARC, it also went far beyond PARC's prototypes by adding intuitive direct manipulation, like the ability to drag-and-drop files, double-click to open programs, and move or resize windows by clicking and dragging instead of going through a menu. After IBM introduced the IBM PC in 1981, its sales quickly surpassed the Apple II in response, Apple introduced the Lisa in 1983. In the late 1970s, the Apple II was one of the most popular computers, especially in education. 1979–1996: "Macintosh" era Steve Jobs with the original Macintosh, January 1984, photographed by Bernard Gotfryd In the 2010s, the Mac underwent a period of neglect under CEO Tim Cook, especially for professional users, but was later reinvigorated with the introduction of popular high-end Macs and the transition to Apple silicon, which brought the Mac to the same ARM processor architecture as iOS devices. High pixel density Retina displays, first used in the iPhone 4, were introduced to the MacBook Pro in 2012. The 1996 acquisition of NeXT brought Steve Jobs back to Apple, who oversaw products which moved the Mac into the mainstream, including the 1998 iMac, the OS X operating system (renamed to macOS in 2016), and the Mac transition to Intel processors in 2005 to 2006. ![]() Color graphics support arrived with the Macintosh II in 1987 and the 1994 Power Macintosh models began the move from Motorola 68000 series processors to PowerPC, but the Mac was unable to compete with commodity IBM PC compatibles through most of the 1990s. Development of the system was originated by Jef Raskin, then taken over by Steve Jobs, who subsequently resigned from Apple in 1985. The original Macintosh, with a 9-inch monochrome monitor built into the case, was introduced by a television commercial titled " 1984" shown during Super Bowl XVIII. Macs are sold with the macOS operating system. The product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. The Mac, short for Macintosh (its official name until 1999), is a family of personal computers designed and marketed by Apple Inc. The MacBook Air was Apple's best-selling Mac model. For other uses, see Macintosh (disambiguation). For the original Macintosh, see Macintosh 128K.
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